Working towards a great responsive website
Is that all you might ask yourself? 3 easy steps for a responsive website? Of course there are more. But there are three distinct areas you need to be aware of and which you need to spend time and effort on. For two of those steps you should bring in an expert. If you check off these three you will be a fair way towards having a website that serves you well.
Step 1: Content
It seems to be quite strange that so many people tend to think that content is just going to appear out of nowhere. It isn’t. And it will require some effort to put it together. It shouldn’t be the job of the web designer either who generally does not have the relevant copy writing skills.
You are the only one who knows what your website needs to talk about. You know your customers and you know how to sell them your service. Perhaps you might lack the skill to put your ideas into compelling words. Then find a good copy writer to do this for you.
As for images. Those are more important almost than your words. If necessary get a professional to take them for you. Your website is your online shop. Even if you are not actually selling a product on an eCommerce enabled site. Your site is nevertheless selling your service or goodies and the main reason to have a site is to encourage people to make contact with you to discuss their requirements.
Step 2: The visual part
There are two elements to your website, besides the content. The one is what you can see and the other is the code that makes it all work. For the visual part you should find yourself a designer to help create a look for your website that is great and that you are proud to show off.
It’s easy for a well designed website to stand out because so many websites have been designed by amateur designer. Bad choice of colours, fonts and images can really spoil the look of a website. Even if the content is good a bad design can put visitors off.
Most people understand that they need to bring in an expert when their plumbing goes wrong, their car stops working or the dishwasher springs a leak. Yet many of them tend to think that a website is something anybody can put up. It isn’t really. It requires skills and experience to design a good looking and well functioning website.
Step 3: The part you don’t see
It’s a little like never looking under the hood of your car. Not many of us understand how the engine works that makes our car move. But without the engine the car wouldn’t be able to get out of the garage.
In the same way a website has a hidden engine that makes it work. When you click on a link there is a hidden bit of code that tells the website what needs to happen. The more sophisticated the interactivity on a website the more complex the code has to be.
Add to this the fact that you now have to have a responsive website which can be easily viewed on different gadgets such as smartphones or tablets and you get to perhaps understand that the coding part of the website is almost more important than the content, the visual elements and the user experience.
Get a good designer for your responsive website
The need for a website to work on smart gadgets has more than ever shone the spotlight on what a web presence should be about. Compelling content, creative use of colours and images, easy to navigate for the user and a fully responsive website that works on all screen sizes. For all these boxes to be ticked off you need expert help. Find a web designer who can build you a responsive website. The days of DIY websites are over.
