One of the industries currently on the rise is the digital media and social media agencies – these agencies specialize in promoting a company by using social media accounts such as Facebook, Twitter, and Youtube, and the more specialized accounts like Reddit and Stumble upon. Most people hone their craft in big city agencies, and if you already are part of an existing agency, you have a leg up on someone just starting out, but it would be wise to plan your agency from the start.

Professional Guidance

You should consult with a lawyer to talk about both financial and tax prospects, as well as help with the company structure, any insurance protection you might need, and the steps needed to take to register your company with the local and national government bodies. Following this, you will need to visit with your local officials to get the permits and licenses necessary to begin your agency.

Administration

Once you have set up your company, you need to decide how you plan to run the agency. Will you handle the administration work only and hire people to set up your business, or will you run pretty much everything yourselves? Of course, there are pluses and minuses no matter which you choose. With employees, you will definitely want to check out portfolios and references carefully. Consider giving out test assignments to see the quality and quickness of the work.

Location

Office location is another important consideration. If most of your employees or contractors are remote workers, working from home would be sufficient, but if you like to be hands on with your team, sufficient space will be required for conference rooms and workstations etc.

Marketing

Once you have your company up and running, the next important step is to put out a positive message and why people should consider using your company.

Of course, being Internet marketers you’ll be promoting yourselves across the social media channels and should have an attractive website currently making its way up the rankings in Google – this is the main area to showcase your knowledge of your trade and how you excel in it. Aside from social media, there are other ways of drumming up some trade: Smaller companies seem to either not have an online presence or may be making online mistakes, which you would be able to fix. Consider going to local community events and business conferences to speak about digital advertising in general and in particular, your company – a lot of these places will be glad to have someone to speak to and teach low level social media promotion to local businesses – this is when you can hook them in with the larger paid campaigns you run.

Vision and Mission

Finally, find your own personal vision, whatever it may be. Use that vision to separate yourself from the rest of the crowd, keeping in mind that there really is no “one” way to do things. The best way to find success is to be flexible and do things your way. That is not to say you should ignore what your client wants – it’s saying your client may not even know they wanted your idea in the first place. Do not be afraid to share it. There are many social media, SEO and digital media consultants around.  Speciaised companies like Web Bright or AttorneySync who offer SEO services to Attorneys are good examples. It’s a good idea to consider where you want to be and position your self in the bustling market.

Social media is here to stay with millions of people i.e. prospective customers using it every day, so this is a growth area that is a very viable area to go into. You will be helping businesses generate revenue for the economy and pulling people into the digital age.

The post 5 Tips for Starting Your Own Super Social Media Agency appeared first on Yeah Can Web Design.

Yeah Can tries content curation with Scoop.it.

Much talk is centered around content curation currently and the cyber marketing experts are putting out much hot air. But what is so different about content curation? Surely we have been doing this already via our Tweets, links we post to Facebook or our StumbleUpon button and never mind the newer Google+ facility.

We are in effect curating every time we share an item that we or somebody else has produced.

Enter curation sites such as Scoop.it and there is now an even easier way to send out stuff to anybody who wants to get hit by it.

In a way there is a difference between social media sharing such as one does via such sites as Digg for instance and on the other hand content curation. In a way Pinterest was the first major content curation site.

What you do on Pinterest is set up different categories or boards that you might be interested in. Then while you are browsing the internet you pin any image that you like into those categories. Other people will see that, and of course it’s the done thing to encourage other folk to ‘follow’ one, and repin the image to their pals and followers.

As an example, Yeah Can’s Pinterest focuses mostly on design. There are categories on graphic and web design, but also boards on a variety of topics associated with design such as interior and furniture design. When the folk at Yeah Can spot a cool design they pin it.

Now we are trying out Scoop.it to see how general content curation works. Pinterest mostly does images, or so it is meant to do. Scoop.it allows one to curate anything on a specific topic.

The point of content curation is to collect content on specific topics and present this with commentary to ones readers. But what is really happening is that people are curating without commenting. In fact Scoop.it makes this an easy task as it scours the interweb for articles related to your topic and the search words you have entered to describe your topic. You just click on the Scoop.it button and hey presto you have a curated topic.

Of course this is not truly curating in its traditional sense. A curator in the truest form of the word is somebody who methodically and creatively puts together a collection addressing a topic. Then he or she adds a commentary to it to ensure that the viewer/reader gets the message.

Check out museums and galleries where great curators have put together the most amazing collections. They source items from all over the world or at least the museums with good budgets allow their curators this luxury.

A curated show at a museum on ancient Egyptian artifacts as an example can be amazing.  Because under one roof you are able to view items that have been collected and looked after in a range of museums scattered across the globe. It’s a true treat.

What is happening in the content curation space is regrettably nothing like it. It’s a bunch of internet marketers on the whole, and of course there are exceptions, who let the software they are using such as Scoop.it find the content and without reading it send it out into cyberspace as curated content. No comment, no understanding or knowledge of what they have just put together. They are worshipping at the altar of the ‘traffic to my website’ gods.

Of course this is early days. Content curation, although around for a while, is only now starting to hit the mainstream of media manipulators. There are bound to be changes to this landscape. As always, interesting times ahead.

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