One of the industries currently on the rise is the digital media and social media agencies – these agencies specialize in promoting a company by using social media accounts such as Facebook, Twitter, and Youtube, and the more specialized accounts like Reddit and Stumble upon. Most people hone their craft in big city agencies, and if you already are part of an existing agency, you have a leg up on someone just starting out, but it would be wise to plan your agency from the start.

Professional Guidance

You should consult with a lawyer to talk about both financial and tax prospects, as well as help with the company structure, any insurance protection you might need, and the steps needed to take to register your company with the local and national government bodies. Following this, you will need to visit with your local officials to get the permits and licenses necessary to begin your agency.

Administration

Once you have set up your company, you need to decide how you plan to run the agency. Will you handle the administration work only and hire people to set up your business, or will you run pretty much everything yourselves? Of course, there are pluses and minuses no matter which you choose. With employees, you will definitely want to check out portfolios and references carefully. Consider giving out test assignments to see the quality and quickness of the work.

Location

Office location is another important consideration. If most of your employees or contractors are remote workers, working from home would be sufficient, but if you like to be hands on with your team, sufficient space will be required for conference rooms and workstations etc.

Marketing

Once you have your company up and running, the next important step is to put out a positive message and why people should consider using your company.

Of course, being Internet marketers you’ll be promoting yourselves across the social media channels and should have an attractive website currently making its way up the rankings in Google – this is the main area to showcase your knowledge of your trade and how you excel in it. Aside from social media, there are other ways of drumming up some trade: Smaller companies seem to either not have an online presence or may be making online mistakes, which you would be able to fix. Consider going to local community events and business conferences to speak about digital advertising in general and in particular, your company – a lot of these places will be glad to have someone to speak to and teach low level social media promotion to local businesses – this is when you can hook them in with the larger paid campaigns you run.

Vision and Mission

Finally, find your own personal vision, whatever it may be. Use that vision to separate yourself from the rest of the crowd, keeping in mind that there really is no “one” way to do things. The best way to find success is to be flexible and do things your way. That is not to say you should ignore what your client wants – it’s saying your client may not even know they wanted your idea in the first place. Do not be afraid to share it. There are many social media, SEO and digital media consultants around.  Speciaised companies like Web Bright or AttorneySync who offer SEO services to Attorneys are good examples. It’s a good idea to consider where you want to be and position your self in the bustling market.

Social media is here to stay with millions of people i.e. prospective customers using it every day, so this is a growth area that is a very viable area to go into. You will be helping businesses generate revenue for the economy and pulling people into the digital age.

The post 5 Tips for Starting Your Own Super Social Media Agency appeared first on Yeah Can Web Design.

Pews Study Social Network 2012-2013

Social media
Still wondering how to reach your target market? If in the US it seems clear that social media could be a clear winner. But not everything is quite as straight forward in the social networking space. Interesting results from a recent Pew Research study throws up some interesting trends.

Facebook is still the winner
Not really surprising is the fact that Facebook is still the clear winner. By far. 71% of US adults check Facebook regularly. In fact often more than once a day. It has been said that the younger generation is leaving Facebook in droves. Apparently it’s not fun if their moms and grandmothers are their friends. Bit of a deterrent it seems.

Young people appear to be using Instagram more to share photos. Does that mean that younger citizens can’t even be bothered to write short messages anymore? Moving from texting to photo sharing? Probably not. It might just an additional form of sharing your news.

Pinterest & LinkedIn increasing users numbers
Both of these social media communities are winning user numbers. Of course one needs to remember that copious number of members do not necessarily equate to daily visits and LinkedIn in particular is not visited as often as for instance Pinterest. LinkedIn is trying to address this.

Where is Twitter?
Twitter increased its numbers but not at the same rate as Pinterest for instance. And in fact Twitter seems to be stagnating somewhat. That’s not due to Twitter sitting back. In fact Twitter is pushing to make its service more interesting and varied introducing video and photo sharing to its mix.

Let’s not forget Instagram
This could possibly be the dark horse. As much as this may be a social media tool for the younger generation to stay connected it could still find itself pushing into the limelight and possibly even taking over Twitter’s space.

Overall there seems to be a fairly fluid situation within social media. But perhaps one thing that marketers might like to consider is that massive numbers might not be the answer. Perhaps its back to segmentation or even personalisation. With the possibilities that technology now offers, speaking directly to your customer about what she wants whether via mobile device or email rather than sending generic messages via mass social media platforms could indeed be the future.

The post Pew Research finds that 73% of US Adults use social media appeared first on Yeah Can Web Design.